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Towards a Skills Academy for the Visitor Economy in the East of England.
The VENI project has started the journey of creating a Skills Academy for the region. Working with industry, colleges and other partners to develop courses to assist with entry to the sector as well as to support those working within the industry to upskill and develop their career path. The VENI Skills Academy will be a beacon for those setting out on a career path in the visitor economy.
The Skills Academy is not a place. It is not a set curriculum either. Rather it is a visible collaboration between willing colleges in the region to work together to offer people in their catchment areas an opportunity to explore a career in the visitor economy.
The VENI Skills Academy focuses on all age groups, makes a commitment to reach out to all businesses across the visitor economy and recognises the importance of awareness raising across the region – inspiring young and old to consider careers in one of the many industries within the sector.
In practice this means a range of additional qualifications will be offered to anyone joining the academy. These will include WorldHost customer service courses, compliance qualifications such as food safety and first aid; as well as short courses to improve awareness and understanding of different areas within the Visitor Economy (e.g local foods appreciation; sustainability, and digital marketing). There will be an opportunity to work in a business representing the visitor economy, and a commitment to research the areas and become an ‘ambassador’ for the region. Participating colleges will be at the heart of the VENI Skills Academy and businesses will provide leadership and guidance.
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